Wallet labels

Understand user interests and behavior with automatically generated wallet labels based on onchain activity, reputation, and user properties.

Wallet Labels provide valuable context and clarity to blockchain addresses, enhancing the readability and understanding of onchain data.

Labels help you understand your users so you can create granular segments to target qualified users in your Ideal Customer Profile (ICP).

List of Labels

Each tracked user on Formo is assigned labels based on their onchain activity and other data.

User lifecycle labels

Label	Description
New User	Number of sessions = 1
Returning User	Number of sessions > 1 and < 10
Power User	Number of sessions > 10

Attestations

Label	Description
Sanctioned User	OFAC-sanction status and designations
Human Passport Unique Humanity Score	Human Passport score (0-100)
Human Passport Aggregate Model Score	Aggregate unique humanity score for EVM wallets (0-100)
Coinbase Verified Account	Coinbase verified account attestations
Coinbase Verified Country	Coinbase verified country attestations with country code extraction
Coinbase One	Coinbase One subscription attestations

Others

Label	Description
Merkl Campaigns	Tracks participation in Merkl incentive campaigns. Formo automatically detects campaign IDs from the Merkl API and stores them as a label on the wallet profile. You can filter users by campaign ID to measure the quality of users acquired through specific Merkl campaigns.
ERC-8004 AI Agent	Automatically detects wallets registered as AI agents via the ERC-8004 standard. Formo queries onchain registries across 11+ chains to identify agent wallets and surfaces the agent name, ID, and reputation score on the wallet profile.

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How to use labels for targeting

Wallet labels turn anonymous addresses into actionable user profiles. This guide shows you how to use labels to identify and target specific user types.

How labels work

Formo automatically analyzes each wallet’s onchain activity and assigns relevant labels. Labels update as users’ behavior changes.

Label sources:

• Onchain activity - Protocols used, tokens held, transaction patterns
• Attestations - Verified credentials from Coinbase, Gitcoin Passport, etc.
• App behavior - Session count, engagement patterns on your app

Step 1: View labels on a user profile

1. Go to Users and click any wallet address
2. Scroll to the Labels section
3. See all labels assigned to this user

Labels appear as tags you can click to filter by.

Step 2: Filter users by label

Use labels to find specific user types:

1. Go to Users or Audience Insights
2. Click Add Filter
3. Select Label as the filter type
4. Choose the label(s) you want

Example filters:

Goal	Label Filter
Find DeFi power users	Label = “DeFi Active” AND Label = “Power User”
Find verified humans	Human Passport Score > 50
Exclude sanctioned wallets	Label != “Sanctioned User”
Find Coinbase users	Label = “Coinbase Verified Account”

Step 3: Combine labels with other filters

Labels become powerful when combined with other criteria:

High-value DeFi users:

Filter	Value
Label	DeFi Active
Net Worth	> $50,000
Lifecycle	Power User

Verified users from campaigns:

Filter	Value
Label	Coinbase Verified Account
UTM Source	twitter
First Seen	Last 30 days

At-risk whales:

Filter	Value
Label	ETH Staker
Net Worth	> $100,000
Lifecycle	Churned

Step 4: Save as a segment

Turn useful label combinations into reusable segments:

1. Apply your label + other filters
2. Click Save as Segment
3. Name it descriptively (e.g., “Verified DeFi Whales”)
4. Use the segment for analysis, exports, or alerts

Common targeting strategies

Identify your ICP (Ideal Customer Profile):

1. Look at your best users (highest volume, most active)
2. Check which labels they share
3. Create a segment with those labels
4. Use it to find similar users

Compliance filtering:

1. Filter by Label != “Sanctioned User”
2. Add Human Passport Score > 20 for sybil resistance
3. Export clean lists for marketing or rewards

Quality scoring:

1. Combine multiple positive labels (DeFi Active + Power User + Coinbase Verified)
2. Users matching more labels = higher quality
3. Prioritize multi-label users for outreach

Competitive targeting:

1. Use Apps filter to find users of competitor protocols
2. Combine with labels showing high engagement
3. Target these users with differentiated messaging

Label-based alerting

Set up alerts based on labels:

1. Go to Settings > Alerts
2. Create an alert for connect events
3. Add condition: Label = “DeFi Active” AND Net Worth > $100,000
4. Get notified when high-value DeFi users connect

Next Steps

User Segments

Save label filters as segments

Audience Insights

Aggregate label distribution

Wallet Segmentation Guide

Complete targeting workflow

Alerts

Alert on labeled users