User segments

Group users based on demographics, behaviors, and wallet properties.

A segment is a group of users who share a property or set of properties.

Segments are groups of users that share a certain set of properties or who perform a similar sequence of events. Formo lets you define segments, view the list of users that comprise them, compare them in your analysis, and share them with your team.

Target exactly the right people based on any number or combination of conditions:

• US Users: Users who are from the US
• DeFi Users: Users with the ‘DeFi Trader’ or ‘Dex User’
• Whales: Users with the ‘Whale’ label who have net worth above $1M.
• Dropped-Off Users: Users who did not come back the following week

You can use wallet labels, offchain, and onchain properties to create your segments.

🚧 In development. Reach out to get early access. 🚧